I’m a creative, strategist and writer with over 15 years of experience helping brands and organizations find their voice, tell their story, and shape their messages across languages, cultures, and platforms. I’ve led branding and creative projects for companies across Latin America and the U.S. Hispanic market, bringing strategy, purpose, storytelling and authentic cultural insight as a native Spanish-language expert.

Before moving to California, I founded CAMINO & CO, a branding and communications studio in Peru, where I blended big-picture brand strategy with hands-on creative work—building brand identities from the ground up, crafting narratives, developing creative strategy and copy, and transcreating to connect powerfully and meaningfully.

On this site, you’ll find examples of my work as a strategist, storyteller, and writer, both through my studio and now as an independent consultant.